NCL announce leading new sponsor
The National Conference League have linked up with leading Cider brand Kingstone Press for a brand new and exciting sponsorship deal for 2014.
Already the title sponsor of the Kingstone Press Championships, an Official Partner of the England Rugby League team, and a partner in the Rugby League World Cup (RLWC) at the end of 2013, Kingstone Press will be the main sponsor of the NCL and support them in their development of the sport at the grassroots level.
NCL Chairman Trevor Hunt stated, “The NCL, its clubs and its players have long set the standards that the rest of the community game aspire to achieve and our partnership with such a nationally well-known brand as Kingstone Press will only serve to enhance the profile of the brand, the NCL and the sport.”
The deal will see the Aston Manor Cider brand visible online, at stadia, and on matchdays with programme advertising.
Already the largest independent cider maker in the UK Aston Manor Cider sees Kingstone Press as a brand with significant potential.
Managing Director Gordon Johncox said, “Kingstone Press is an important brand for Aston Manor, and a quality product with considerable potential.
“We made the decision a year ago to align the brand with the exciting, popular and growing sport of Rugby League and are delighted with the results delivered by that investment.
“Being able to also partner with the National Conference League extends the opportunity we have, and will demonstrate to Rugby League fans that we are committed to a sport we know they are so passionate about – as are we.”
Trevor Hunt said: “We are delighted to have the chance to work with Aston Manor Cider.
“As a major brand, Kingstone Press has rapidly become a key supporter of Rugby League from the grassroots to the elite international level.
“With the experience and investment they bring we can develop the game and support some exhilarating competition across all NCL divisions. However it would be remiss of me not to thank our sponsors of the past six seasons, Hatton’s Solicitors for their unwavering and valuable support, which has been extremely welcome and played an integral part in the continued success of the League. We wish them every success in the future.”
Gordon Johncox explained what else is planned. “We are excited with the platform that is delivered by working with our partners in Rugby League and how we can develop activities for both on-trade and take home markets.
“We will invest in support of our sponsorship properties so that we engage with fans attending the matches, those watching live broadcasts in pubs and at home and particularly those new to this major sport.
“Rugby League delivers an enormous audience and working with our routes to market we intend to extend the reach and enjoyment of a fast, exciting and authentic spectacle.”
Hunt added, “It is an exciting opportunity for the NCL to further develop its own brand with a sponsor that has demonstrated considerably over the past few years its total commitment to the sport of Rugby League. It is a sponsorship for 2014, but we are hopeful that the partnership forged over the next 12 months may bring further mutually beneficial arrangements for the future.”
For the latest news, fixtures and results on the Kingstone Press National Conference League visit www.nationalconferenceleague.co.uk or follow @OfficialNCL