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Tetley's launch 'Pass it On' to celebrate grass-roots rugby

28th of February 2014

To celebrate its sponsorship of the Tetley’s Challenge Cup, Tetley’s has launched the ‘Pass It On’ campaign which will utilise social media to reward the spirit and commitment of those playing Rugby League at the grass-roots level.


Community Rugby League clubs will be encouraged to motivate their supporters to join in the online conversations on Facebook and Twitter by mentioning their club.  The club that receives the highest number of mentions at the end of each month will win £1000, which they can invest into new facilities or kit for their teams.


Tetley’s is also using this competition to bring the time-honoured tradition of swapping match stories over a pint, into the digital age.  Fans will have the chance to win VIP tickets to the Tetley’s Challenge Cup Final, by sharing their favourite Rugby League stories across social media.


The brand’s allegiance with the Rugby Football League (RFL) has secured Rugby League stars and legends including Eorl Crabtree, Ray French, Brian Noble and Gareth Ellis, who will kick-start the storytelling movement by sharing their own memories via the official Tetley’s Challenge Cup Facebook and Twitter pages.  Rugby League celebrities will also be tasked with judging the prizewinning stories from those that have been shared by the fans.


Running alongside the monthly prizes, there will be weekly chances to win Tetley’s Challenge Cup game tickets, for anyone who uses the #TetleysPassItOn hashtag on Facebook or Twitter.


In order to help your club maximise its success in this competition and beyond we’ve put together a really simple guide. This will tell you how to enter the competition and win using social media, and also how to use your Facebook and Twitter pages to grow long-term support for your club. Click here to read the guide.

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