RFL extends agency agreement with Essentially
The company that helped the RFL deliver Rugby League’s most successful period of commercial growth has committed to a three-year partnership assisting the governing body secure partners across the game.
Essentially have been appointed as the RFL’s Preferred Sales Agency after the two worked closely during a highly productive initial 18-month period, which saw marquee brands such as Singha Beer, Specsavers, Go Daddy and Gatorade become associated with Rugby League World Cup 2013.
The domestic game has also benefited from the partnership already, with a host of new brands becoming involved with the sport, such as Super League’s title sponsors First Utility, Tetley’s, who continue their sponsorship of the Challenge Cup and other partners Alcatel OneTouch, Specsavers, Foxy Bingo and Brut.
RFL Commercial Director James Mercer said: “We are extremely happy with the way our relationship with Essentially has developed in the last 18 months and are looking to take another big step forward over the next cycle.
“Essentially were instrumental in developing key relationships with RLWC2013 partners including Go Daddy and Specsavers. They have worked as an extension to our commercial team on all our activities, new agreements and strategy and have helped to successfully deliver a host of high profile partnerships for the Super League.
“We are also confident that with Essentially’s support we will be adding further to this roster for Super League very shortly adding further evidence of the confidence in the League.”
Essentially Chief Executive Officer Matthew Vandrau said: “We joined the sport at a state of transition and we are delighted that, with our help, there has been so much commercial success over the 18 months.
“We have an excellent working relationship with the sport and we are looking forward to driving increased revenues for the sport over the next 3 years.”