Operational Rules


Section A4: Rights, Broadcasting & Sponsorship

INTELLECTUAL PROPERTY

CHALLENGE CUP

A4:1 Each Club hereby acknowledges and agrees that the beneficial title to all copyright, trade marks (whether registered or not) and any other intellectual property rights subsisting or which may in the future subsist in the Cup and in the Cup trophy (the “Trophy”) including, without limitation, any such rights in the phrase "The Rugby League Challenge Cup" or any part thereof ("the Phrase"), and/or in any logo incorporating the Phrase and/or any graphic representation of the Trophy ("the Logo"), ("the Challenge Cup Intellectual Property Rights"), is and shall remain the sole property of the RFL.

CHAMPIONSHIPS

A4:2 Each Club hereby acknowledges and agrees that the beneficial title to all copyright, trade marks (whether registered or not) and any other intellectual property rights subsisting or which may in the future subsist in the Championships (the “Phrase”), and in any logo relating to or connected with either such league ("the Logo"), ("the Championships Intellectual Property Rights"), is and shall remain the sole property of the RFL.

INTERNATIONAL/REPRESENTATIVE

A4:3 Each Club hereby acknowledges and agrees that the beneficial title to all copyright, trade marks (whether registered or not) and any other intellectual property rights subsisting or which may in the future subsist in the Representative Matches including, without limitation, any such rights in the phrase “England Rugby League”, “Ireland Rugby League”, “Scotland Rugby League”, “Wales Rugby League” or "Great Britain and Ireland Rugby League" or any part thereof ("the Phrases"), and/or in any logo incorporating the Phrases ("the Logo"), ("the International Intellectual Property Rights"), is and shall remain the sole property of the RFL.

A4:4 Each Club hereby agrees to sign and execute all documents and do all acts which the RFL may reasonably require (at the requested cost of the RFL) to vest absolutely the Challenge Cup Intellectual Property Rights, the Championships Intellectual Property Rights and the International Intellectual Property Rights (together the “Intellectual Property Rights”) in the RFL or its nominee and to apply for, obtain, enforce and maintain in force the Intellectual Property Rights in the sole name of the RFL or its nominee in the United Kingdom and in such countries as the RFL may direct. Save as provided for in Operational Rule Section A4:5 below, no Club may use or exploit or permit any other party to use or exploit any of the Intellectual Property Rights for any purpose whatsoever, save under an express written licence from the RFL.

A4:5 Except in relation to Super League and notwithstanding Operational Rule Section A4:4 above, each Club shall apply the applicable Phrase / the Logo in a manner and style to be approved in advance by the RFL in writing, to any programme produced in accordance with Operational Rule Section A4:21 and to tickets for entry into Matches, Cup Matches or Representative Matches only and each Club shall include in such application of the Phrase / the Logo an appropriate copyright and/or trade mark notice, the form of which shall be notified in advance by the RFL.

RIGHTS CONTRACTS - CHAMPIONSHIPS

A4:6 The RFL (either acting by itself or through its appointed representatives) shall have the exclusive right to use, sell, negotiate and enter into contracts with any third party in respect of, or otherwise exploit, all Broadcasting rights in relation to the Championships including, but not limited to, all such rights in relation to all Matches in such leagues (including each of the respective Grand Finals series) ("the Championship Broadcasting Rights").

CHALLENGE CUP

A4:7 The RFL, (either acting by itself or through its appointed representatives) shall have the exclusive right to use, sell, negotiate and enter into contracts with any third party in respect of, or otherwise exploit all Broadcasting rights in the Cup, including in relation to all Cup Ties played in the Cup (the “Cup Broadcasting Rights”).

INTERNATIONAL/REPRESENTATIVE

A4:8 The RFL (either acting by itself or through its appointed representatives) shall have the exclusive right to use, sell, negotiate and enter into contracts with any third party in respect of, or otherwise exploit, all Broadcasting rights in Representative Matches (other than International Matches as defined in the RLIF Regulations, which shall be vested and dealt with pursuant to the RLIF Regulations) (the “International Broadcasting Rights”).

COMPLIANCE WITH BROADCASTING CONTRACTS

A4:9 Each Club agrees to comply with the terms of all contracts which the RFL, RLIF or other RLIF Member may enter into in respect of the Championship Broadcasting Rights, Cup Broadcasting Rights, International Broadcasting Rights and/or broadcasting rights relating to International Matches and agrees to provide to the RFL or its appointed representative or to such party as the RFL may in writing direct, such access to its ground and such facilities as are reasonably required for the performance of such contracts by the RFL, its appointed representative and/or any other contracting party. If any Club defaults in such obligations it shall be guilty of misconduct and in addition may be dealt with by the Board as it thinks appropriate which may include (but is not limited to) forfeiture use of any rights to distribution of the fees received by the RFL).

SPONSORSHIP AND ADVERTISING - SUPER LEAGUE & CHAMPIONSHIPS

A4:10 The Board shall in its absolute discretion give and each Club shall comply with such directions and orders as the Board considers appropriate concerning sponsors' advertisements and any other advertisements at the ground or made on the public address system. The Board may require each Club to allocate tickets to admit the sponsors and their guests to the ground and stands and the home Club may be required to provide reasonable hospitality to those sponsors and their guests or those sponsors and their guests may be allowed to participate in hospitality provided by the home Club at no cost to the RFL or the Sponsor. Each Club agrees that the RFL (or where appropriate the members of SLE or the Championships collectively) shall have the exclusive right to enter into all forms of sponsorship, advertising and other commercial contracts (including those relating to corporate hospitality) in respect of Super League or the Championships (as appropriate).

A4:11 Each home Club shall provide such advertising hoarding sites at each Match as the Board or the Members of SLE or the Championships may specify from time to time up to and including the Matches played in each of the Grand Finals series for the sponsors of the RFL and any other sponsors that the Board or the members of SLE or the Championships collectively (as appropriate) may direct (unless any of them delegates the matter to any other person in which case, such decision shall be made by that person).

A4:12 Each Club agrees that the RFL shall have the exclusive right to enter into contracts to sell advertising space (including advertising hoarding sites and pitch markings) at each of the Grand Finals (unless the right is otherwise delegated by the holder thereof).

A4:13 For the avoidance of doubt, nothing in Operational Rules Section A4:12 to A4:14 above shall be construed as preventing any Club from entering into any sponsorship or supply contract whereby a sponsor's name and/or logo appears on the Club's official kit, including but not limited to track-suits and other kit, save as directed under [B1:20(a)] of these Rules, and each Club shall have the right to display such sponsor's name and/or logo in this way at all stages of all competitions including in each of the Grand Final series.

CHALLENGE CUP

A4:14 The Board shall in its absolute discretion give and each Club shall comply with such reasonable directions and orders as may be appropriate concerning sponsors' advertisements and any other advertisements at the ground or made on the public address system. The Board may require each Club to allocate tickets to admit the sponsors and their guests to the ground and stands and the home Club may be required to provide reasonable hospitality to those sponsors and their guests at no cost to the RFL or sponsor. Each Club agrees that the RFL shall have the exclusive right to enter into all forms of sponsorship, advertising and other commercial contracts (including those relating to titular sponsorship and corporate hospitality but for corporate hospitality only for games played on neutral venues) in respect of the Cup.

A4:15 Each home Club shall provide no less than 10 advertising hoarding sites at each Cup Tie up to but not including the semi-final stage of the Cup for the sponsors of the Cup and any other sponsors that the Board may direct.

A4:16 Each Club agrees that the RFL shall have the exclusive rights to enter into contracts to sell advertising space including advertising hoarding sites and pitch markings at the semi-finals and final stages of the Cup.

A4:17 For the avoidance of doubt, nothing in Operational Rules: A4:16 to A4:18 above shall be construed as preventing any Club from entering into any sponsorship or supply contract whereby a sponsor's name and/or logo appears on the Club's official kit, including track-suits and other kit, save as directed under [B1:20 (a)] of these Rules, and each Club shall have the right to display such sponsor's name and/or logo in this way at all stages of the Cup including the semi-finals and final.

INTERNATIONAL/REPRESENTATIVE

A4:18 Subject to RLIF Regulations, the RFL shall at all times have the exclusive right to (i) negotiate and conclude contracts and grant licences to use and exploit its name and all other intellectual property relating to Representative Matches, (ii) negotiate and conclude contracts relating to sponsorship of Representative Matches, including titular sponsorship and all other forms of sponsorship or commercial property and (iii) receive and retain all proceeds gained from these rights.

PROGRAMMES

A4:19

  1. Save where a programme is produced and distributed by the RFL, a programme shall be produced by the home Club in each League Match, save the Grand Final and each Cup Tie up to but not including the semi-finals stage of the Cup. The Board may order such dispensations as it thinks appropriate.
  2. Such programme must set out accurate details of both Clubs’ first team squads.
  3. The RFL may require that the front and back covers of such programme will be provided by the sponsors of the Cup or the relevant Competition and incorporated by each Club.
  4. Each Club agrees that the RFL shall have the right to include in any programme two full-page advertisements and agrees to incorporate such advertisements and sponsor's credits as the RFL may reasonably direct.
  5. Each Club agrees that the RFL shall have the exclusive right and responsibility to produce, market and distribute a programme in respect of each of the semi-finals and the final of the Cup and the Grand Finals.
  6. Each Club agrees to grant the RFL an exclusive perpetual and royalty free licence to reproduce and exploit in the Cup semi-finals and/or finals programmes and in Grand Finals programmes its club badge and any other logo over which such Club has the right to grant such a licence.
  7. Each Club shall ensure that its programmes do not contain material which, in the opinion of the Board, is defamatory and/or brings the Game into disrepute and/or infringes these Operational Rules.
  8. Each Club agrees that it shall display in its programme brief messages to supporters about behaviour as required by the RFL from time to time.
  9. Each Club shall submit to the RFL within 14 days of publication, or on demand, two copies of each of its Match programmes.

TV GAMES
Subject to RFL Bye Laws 2.2 any League Match selected for televising shall take place at the time, date and venue determined by the Board and the Clubs agree to comply with all instructions and requirements specified by the Board in relation thereto.
MEDIA RIGHTS HOLDER/PRESS PASS HOLDERS
Each Club shall comply: (i) with all provisions of any central broadcasting or sponsorship agreements entered into by the RFL in accordance with these Operational Rules which are notified to it from time to time; (ii) the terms of any applicable codes of conducts issued by the RFL in relation to commercial and broadcasting rights and (iii) allowed journalists accredited by the RFL access to the press facilities on match day. Failure to do so shall constitute Misconduct.